Four kinds of work, one set of principles

The first is a mentoring application. It takes the experiences someone has actually had — the work, the decisions, the things that went well and the things that did not — and helps them see the trajectory those experiences are describing. From there it offers guidance towards a life they would consider fulfilling.

That is a deliberately ambitious brief, and it is also exactly the kind of product that goes wrong when the incentives are wrong. A mentor that profits from your dependence is not a mentor. We are building it so that success looks like you needing it less.

Business and domestic software, designed and built end to end. We take on work where the problem is genuinely interesting and the outcome is something we would be glad to have our name on.

Advisory work for organisations deciding what to build, how to build it, or whether to build it at all. Often the most valuable answer is the one that saves you from an expensive year.

Data processing, hosting and the related services that sit underneath everything else. Handled with the same standard we apply to our own products: collect what is needed, keep it secure, and be straightforward about what happens to it.